A great campaign for a Kids Concept store

Photographer: Jan Bijl

I really like this campaign I spotted at WeWantWow. It's from BonBon on the Block a shop in Rotterdam, the city where I lived in The Netherlands. It shows dads that dress their kids photographed in their own home. Such a fun, everyday, normal, not overstyled way to do it.
Also like what Vincent has to say about his kids 'The kids confront us both with our short comings as talents as a parent'.